The Cheese and the Worms essays

The Cheese and the Worms essays Not much is known of the popular (peasant) culture of the western world during the sixteenth century. There are virtually no records regarding how they lived their daily lives or what their religious beliefs were. Historians are therefore forced to piece together as much information as possible in order to make an educated guess of what life was like for the 16th century peasant. One historian, Carlo Ginzburg, took an original approach to shedding a new light on this ever intriguing issue. In his book The Cheese and the Worms: The Cosmos of a Sixteenth-Century Miller, 1976, Ginzburg analyzes the court inquisition and elite book collection of a very religiously opinionated miller, Domenico Scandella (more commonly referred to as Menocchio). He finds that Menocchios ideas are a mix of the texts he had read and the oral tradition of which he is a part. Ginzburg argues that a glimpse of the ideas of the general peasant culture can be found by analyzing Menocchios statements and sub tracting the knowledge Menocchio had acquired from reading the elite text books. It can be argued that Ginzburgs thesis and the methodology behind it are inappropriate, irresponsible, and ineffective; however, I propose to the contrary. Ginzburg presents his thesis in a very appropriate, very responsible, and very effective way with a great deal of examples backing it. One of Ginzburgs main objectives is to compare Menocchios statements to the books that were found in his possession at the time of the trial. Nearly all of Menocchios religious ideas have a corollary in one of the works noted. Ginzburg is also trying to derive a picture of the peasant culture by analyzing the difference between Menocchios statements and the texts. He does this in several ways: 1) Ginzburg makes note that Menocchios statements are both contorted and awkward, and 2) he addresses from where these contorted and awkwar...

How to Create an Effective Classroom Library

How to Create an Effective Classroom Library The greatest contribution that you as a teacher can make to the educational success of your students is to help them become proficient readers. You can do this by providing them with a classroom library. A classroom library will give them the easy access they need to read. A well-stocked, organized library will show students that you value books as well as value their education. How Your Library Should Function While your first thought of a classroom library may be a cozy little place in the corner of the room where students go to read quietly, you are only partially correct. While it is all of those things, it is also much more. An effectively designed classroom library should support reading inside and outside of school, help students learn about how to select appropriate reading materials, provide a place for students to read independently, as well as serve as a place to talk and discuss books. Lets dive into these functions a little bit further. It Should Support Reading This space should support learning both inside and outside of the classroom. It should include both fiction and nonfiction books that have different reading levels. It should also accommodate the different interests and abilities of all students. These books are going to be books that students can check out and take home with them. Help Children Learn About Literature The classroom library is a place where your students can learn about books. They can experience a variety of book genres and other reading materials like newspapers, comics, and magazines and more in a controlled, small environment. You can use your classroom library to teach students how to select books as well as how to take care of books. Provide Opportunities for Independent Reading The third purpose a classroom library should have is to provide children with the opportunity to read independently. It should be used as a resource to support daily reading where students can self-select books that meet their interest. Building Your Library The first thing that you will want to do when building your classroom library is to get books, a lot of books. You can do this by going to a garage sale, joining a book club like Scholastic, soliciting donations from Donorschose.org, or asking parents to donate. Once you have your books, follow these steps to building your library. 1. Choose an open corner in your classroom where you can fit bookcases, a carpet and a comfy chair or love seat. Choose leather or vinyl over fabric because its easier to keep clean and it doesnt carry too many germs. 2. Combine your books into categories and color code levels books so that they will be easy for students to decipher. Categories can be animals, fiction, non-fiction, mystery, folktales, etc. 3. Label every book that belongs to you. The easiest way to do this is to get a stamp and stamp the inside cover with your name on it. 4. Create a check-out and return system for when students want to bring a book home. Students should sign a book out by writing down the title, author and which bin they got the book from. Then, they should return it by the end of the following week. 5. When students return books you must show them how to put the book back where they found it. You even assign a student the job as book master. This person would collect the returned books from the bin every Friday and place them back in the correct bin. Make sure that you have strict consequences if books are misplaced or mistreated. For example, if someone forgot to return their book by the due date then they may not choose another book the following week to take home. Looking for more book-related information? Here are 20 book activities to try in your classroom.

Political Perspectives of Marjorie Cohn. Cowboy Republic Essay

Political Perspectives of Marjorie Cohn. Cowboy Republic - Essay Example Given the dominance the United States in world affairs, most justice groups and organizations championing for human rights from around the world, including the United States, became critical about the decision. Despite the United States having signed up to the Rome statute that established the International Criminal Court in 2000, the administration of the then president George Bush unsigned the statute in 2002. Since then, the United States has continued to pressure other countries into signing agreements forbidding them from surrendering citizens of the United States to the International Criminal Court. The United States even threatened to use force, including military force in the event that any of its citizens are held at the court1. Erna Paris attempts to explore why The United States, a country known to be vocal in matters relating to human rights would refuse to protect human rights by not signing up to the Rome Statute that established the International Criminal Court. From a political perspective, the United States had the fear that the International Criminal Court may be used politically by other nations against it. For a long time, the United States continually got involved in dubious schemes around the world. In most cases, it got involved in the propping up of dictators and unpopular regimes. The United States has also been known to train and offer arms to a number of known abusers of human rights. This was mostly done during the period of cold war. The United States justified its actions as being better than if it allowed such countries to adopt communism. The United States was very involved in most regions of the world, citing the domino theory that if a single nation outside its known sphere of influence would fall, others would follow1. Erna Paris grapples with the dilemma in the twenty first century where the rule of international law is challenged by the political power held by the United States. The treaty that set up the International Crimi nal Court categorized as war crimes acts of forced pregnancy, rape, torture and forceful recruitment of child soldiers. The United States objected this inclusion and suggested that the court should only concern itself with genocide cases. The United States, being a large military and economic power, is expected to intervene in catastrophes of humanitarian consequences. This particularly makes citizens and officials of the United States vulnerable to arrests and trials by the International criminal Court in cases of humanitarian crises. The United States, a country known to promote its interests only, knew that the International Criminal Court would expose its political vulnerability to its perceived enemies. Being a country that boasts the best political institutions, the country would become helpless in trying to protect its citizens against the International Criminal Court without appearing to violate the human rights it has always championed for. Marjorie Cohn in the book, Cowboy Republic: Six Ways the Bush Gang has defied the Law, examines six ways of greatest importance that the government of the United States under the presidency of George Bush defied and consequently led to the weakening of the rule of law. The first reason was the establishment of the prison in Guantanamo bay, where suspects of terrorism were held without trial. Despite the president knowing well

Work experience at an Alzheimers center Essay Example | Topics and Well Written Essays - 500 words - 210

Work experience at an Alzheimers center - Essay Example I personally bore witness to many of the individuals who were suffering from it but these individuals were strong enough to face their problems. While I worked in the center I observed that the patients were normally aware of the condition they were suffering from. But these individuals could not cope up with it when the disease worsened and I primarily took care of the individuals who were in the latter stages of the disease. During my work, I helped these individuals from whatever time they woke up and gave a hand to the healthcare professionals in handling the patients. The patients usually forgot who they were and they needed someone to show enough care to them. I acted as that one person and stayed with them for long in accordance with the schedule formed by the center itself. The most intriguing task of all was to talk to these patients, during which I observed that these individuals were otherwise normal human beings who would co-relate different aspects of their life with the current life they were living in. A specific schedule was set up during which these patients were asked to indulge in different exercises so that it could help their brain to work accordingly. They were given specific tasks which they had to fulfill and I was always around them to help them with these tasks. I helped these individuals carry out their tasks which included eating, exercising and games. I also realized that some of the patients were extremely talented but their disease had slowed them down. A patient who was suffering from Alzheimer's once made me ask him mathematical questions and to my wonder he answered almost every question that I asked. In the end, I also helped the patients to get in bed so that they could sleep healthy and wake up to a new tomorrow. I also helped in the kitchen so that these patients were able to have healthy food in accordance with their daily food requirement.  

Turner And Mozart Essay Example for Free

Turner And Mozart Essay Mozart’s Symphony No. 40 is a very expressive piece exploring a wide range of emotions in four movements. The string playing in the first movement is dark but brisk evoking anxiety and uneasiness on the part of the listener. The slow second movement is musical and is my favorite in the entire symphony. The pattern of viola leading the violins in a series of imitating notes makes for a playful movement. The minuetto-trio of the third movement, meanwhile, is irregular and a departure from the usual minuet. It is more dramatic instead of danceable. Like the preceding movements, the final movement is dominated by the strings and repeats the mood of the first. The entire symphony is as pleasing as other Mozart symphony, with so much going on with the piece that it demands careful listening for appreciation to occur. The video on British painter Joseph Turner shows the viewer why the man is considered as the artist who made landscape painting as high an art as the historical or portrait paintings of older master. His impressionistic paintings use bright, splashy, yet atmospheric colors projecting strong moods that, in turn, elicit strong reactions and feelings on the part of the viewer. This is most evident in the paintings of the Grand Canal and The Slave Ship. The Grand Canal’s bright sky reflected on the buildings and the water make the city look alive and busy, making Venice almost magical and romantic at the same time. The same profuse lighting from the sky affecting the overall mood of the piece is also applied in The Slave Ship. The bright red strokes to depict the sky create the impression of violence and anger which are also the theme of the painting. Although we cannot see the ship clearly and the overthrown slaves are like shadows on the foreground of the painting, one can feel the drama of what is happening just by looking at the angry colors. The video was truly an interesting and informative introduction to people who are not familiar with Turner and his art.

Orwells Perception of the Political Power of Language Essay -- Politi

Orwell's Perception of the Political Power of Language As an author, George Orwell is concerned with the modern use and misuse of the English language. He notes the recognized ability of language to distort truth and deceive masses in his essay "Politics and the English Language", and attempts to alert the public of this power in his novel Nineteen-Eighty-Four . Depicting dystopia of a totalitarian system at a complete extreme, Orwelll's novel is essentially about psychological control of the public. In the creation of "Newspeak", Orwell portrays the effects of recurring abuse of language by government, and demonstrates how language can be used politically to manipulate minds on a monumental scale, eventually birthing a society in which people obey the government unquestionably. As argued in his essay and actualized in the novel, language acts as an instrument of mind-control, with the goal of perpetual elimination of individual consciousness and maintenance of a totalitarian regime. Orwell's essay begins with the understanding that "†¦the present political chaos is connected with the decay of language". In evaluating trends in current language, such as the use of pretentious diction and meaningless words, he argues that an individual morphs into a type of human machine , simply regurgitating information without involving any of his or her own thoughts. As Orwell says in the essay, "Political language . . . is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind" . In Nineteen-Eighty-Four, this phenomenon is depicted in the development of Newspeak. Developed chiefly to restrict the range of one's thought and shorten memory, Newspeak is an ideal language for a totali... ...mps: this is called elimination of unreliable elements" . Thus the use of Newspeak in Oceania similarly serves to uphold political obedience. As the Inner Party has the ability to alter the structure of language in Nineteen-Eighty-Four, it makes the conception of nonconformist and rebellious thought impossible, thus eliminating any questioning of the Party's absolute power. Both Orwell's novel and essay carry a grave warning about the political powers of language. He uses his media to demonstrate not only how language can cloak truth, but also how language can be used as an ultimate tool for maintenance of totalitarian regimes. While language is usually thought to extend cultural considerations and improve one's understanding of the world, Orwell's works illustrate how it can, when used in a vicious political way, become an instrument against human consciousness.

Research Ethics for Social Scientists: Between Ethical Conduct and Regulatory Essay

In this case, the questions of when researchers may possibly feel that they had a responsibility to protect research subjects along with what they can do when faced with criminal behavior are addressed (191). The commentators in this case included ted Palys, john Lowman, Monique marks and Dick Hobbs. On the question of intervening on the violence incidences, Dick Hobbs points out that intervening would be counterproductive but since violence is both emotive and seductive to men intervening would be due to personal relations with one of the fighters but not on the basis of social justice (192). All the commentators were cautious of intervening because they feared it would alter the behavior which they were studying. However, apart from Dick Hobbs the rest believed that it was crucial to report the incidence if someone got seriously injured. On the issue of revealing the information they gathered in the field some suggested they would be willing to do so (Palys and Lowman), others (Dick Hobbs and Marks) argued that they would not since the information was meant for academic purposes only and testifying would elevate research profile and make it hard to perform another research on similar sites (193). All the commentators agreed that the source of funding would not affect their decisions to intervene and testify. However, Marks and Hobbs highly criticized the attempts of directing researchers’ responses to ethical dilemmas since their decisions in the field were not governed by formal codes, but were rather situational and responses cannot be determined outside the field (194, 195).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conclusion This reading shows that although it may not be their duty, social researchers in criminal investigation have a duty to protect the respondents especially when someone may get injured in the processes. They should do so by reporting such incidences and testify upon what happened for the purposes of social justice. References Mark, I. (2006). Case study 2. Research ethics for social scientists: between ethical conduct and   Ã‚  Ã‚  Ã‚   regulatory compliance. Sage publications, London.   

Dietary Reference Values DRVs Essay

Dietary Reference Values (DRVs) Introduction            A balanced diet is very important for one’s body, and is defined as that diet which provides adequate amounts of nutrients and energy for health and well-being. Dietary reference Values are set of nutrient recommendations that are comprised of estimates of the amount of nutrients and energy needed by the population of healthy people in the United Kingdom. There are several uses of these estimates. However, Dietary Reference Values (DRVs) shows some limitations.            The main purpose of DRVs is to guide people other than offering recommendations. For any nation to have healthy people, it should make sure that they are well versed with what they should include in their diets. With DRVs, different groups of people can know what they need to include in their diets. This is a very important factor in the health sector. It reduces medical bills since it ensures that the whole population in healthy and free from diseases. Chronic diseases such as cancer and blood pressure can be avoided if one eats healthy. This means that if middle-aged people follow DRVs, infections of such diseases will go down.            The second use of DRVs is to determine optical amount of nutrients needed in the body. According to a study done by (Ross et. al 2011, pp.55) nutritional requirements vary with age, gender, and physical characteristics of the body. The study points the importance of understanding one’s nutritional requirement. DRVs help people know the optimal amount of nutrients based on their age, gender and body characteristics. For example, DRVs point out that women of child bearing age require more iron than men. If such studies were not available, it would be very hard for one to determine the amount of nutrients required by his/her body. Read more:  Essay About Nutritional Requirements of Individuals            DRVs help people understand particular functions of nutrients in their bodies. This eliminates diseases such as obesity, which is brought about by too much consumption of fats. When people are well informed about the role of nutrients in their bodies, they will always make informed decisions when preparing their meals. Some nutrients are needed in larger quantities while others are needed in small quantities. DRVs state the quantities in grams, milligrams or micrograms. DRVs show that vitamin C is needed in milligram quantities while proteins are needed in gram quantities. This knowledge helps nutritionists to know what a person lacks before administering their prescriptions (Hoey et.al. 2013, pp.105).            DRVs have certain limitations. First, they are complex and can only be interpreted by a health professional. This means that when a lay person is left on his or her own, he/she can take undesirable amounts of nutrients due to misinterpretation of the diet tables, and this is likely to affect that person negatively. It can lead to diseases such as obesity or malnutrition. The other problem associated with DRVs is that some people may view them as recommendations, but in actual sense they are not. DRVs should only be used as guidelines and requires interpretation by professionals. Thus, they function like dietary advice. Population Reference Intake may yield undesirable advice to the population because people are not identical. Thus, having a fixed value for the whole population may mislead some people. People are affected differently by different factors of the environment. When coming up with population reference Intake, individual factors ought to be taken into co nsideration (Manson, 2011, pp.525). References Hoey, L., McNulty, H., Duffy, M. E., Hughes, C. F., & Strain, J. J. (2013), ‘EURRECA—Estimating folate requirements for deriving dietary reference values’, Critical reviews in food science and nutrition, vol.53, no.10, pp.104-105. Manson, J. E., (2011), ‘The 2011 Dietary Reference Intakes for Calcium and Vitamin D: what dietetics practitioners need to know,’ Journal of the American Dietetic Association, vol.111, no.4, pp. 524-527. Ross, A. C., Manson, J. E., Abrams, S. A., Aloia, J. F., Brannon, P. M., Clinton, S. K., †¦ & Shapses, S. A. (2011), ‘The 2011 report on dietary reference intakes for calcium and vitamin D from the Institute of Medicine: what clinicians need to know’, Journal of Clinical Endocrinology & Metabolism, vol.96. , no.1, pp.53-58. Source document

Wisconsin Senate to Vote on Anti

Wisconsin Senate to Vote on Anti The protesters are opposed to a legislation that will deny them labor rights by stripping them of their collective bargaining rights through workers union. Advertising We will write a custom essay sample on Wisconsin Senate to Vote on Anti-Union Bill specifically for you for only $16.05 $11/page Learn More The worker’s rights in Wisconsin are protected by the Federal legislation of 1936 that caters for County and Municipal workers while the nonfederal workers in Wisconsin are protected by the 1959 similar legislation. This legislation has been useful in championing for the rights of workers and bargaining for better payments for the nonfederal employees. The introduction of an anti-union proposal, which curtails the collective bargaining for state, county, and local workers with exception of the police, firefighters and state patrol, has led to mass protests. The bill introduced a week earlier by Governor Scott Walker, passed through the Legislative b udget committee amid opposition from the Democrats committee members and now the bill is destined for voting in the Assembly and the Senate. The labor history of Wisconsin is set to undergo major changes as Walker and the GOP has majority numbers in both the Assembly and the Senate. The Democrats, due to their inferior numbers have been powerless to stop the bill with Sen. Bob Jauch D-Poplar raising an alarm over the impact the bill will have on democratic process. The proposed bill limits the workers union’s collective bargaining rights and makes workers to contribute to the pension scheme and health insurance cover. President Barrack Obama feels that eliminating the worker’s union bargaining role is not a good move but acknowledges that budget cuts are necessary. The bill will lead to a rise in employee’s contributions to the pension scheme and healthcare insurance cover. The unions still represent workers but their role is limited and cannot seek pay increm ent above the Consumer Price Index terms. The legislation prevents the unions from deducting the employees any monthly contributions and has a provision that the unions should conduct elections annually in a bid to improve their performance. The bill has majority support, as most of the senators are Republicans both in the Senate and in the Assembly. The bill sailed easily through the Legislative committee, as majority of the members are Republicans.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Walker supports the legislation as the best effort to solve the current economic crisis to help in the running of state operations including prisons. The legislation protects the workers against any layoffs and retrenchments by organizations but does not allow the unions to negotiate on behalf of the workers concerning their plight. In an attempt to solicit for the worker’s union support for the bill, Walker indicated that he would advocate for massive loss of employment of state workers. The Legislative committee Wednesday recommended a number of changes to the proposed bill. It has for a provision on how public workers should extend their grievances. The legislation offers for the establishment of a body with an oversight role to oversee the privatization of public power plants. However, the proposed legislation faces public opposition characterized by many protests against it. Many protesters opposed to the bill filled the Wisconsin state Capitol prior to its passage into law. Huge crowds of protesters, mostly teachers and school-going children, assembled outside the Senate Chamber on to demonstrate against the passage of the bill. Schools remained closed as students and teachers joined the protesters. The protesters also included university students who kept a nightlong vigil ahead of the bill’s passage day.

6 Disappeared LinkedIn® Partner Applications and What to Do About Them †Part V WordPress (and RSS Feeds)

6 Disappeared LinkedIn ® Partner Applications and What to Do About Them – Part V WordPress (and RSS Feeds) The WordPress and BlogLink applications on LinkedIn used to be a reliable way to send weekly blog posts to your LinkedIn profile. All a blogger had to do was download the application and associate the blog’s RSS feed (essentially the link to your blog posts) to LinkedIn. No longer is this convenient feature available. Up until a week ago, I would have suggested a fix that entails requesting your RSS feed to be sent out automatically to your favorite LinkedIn groups, or perhaps starting a LinkedIn group so that you can send your feed to that group. Not anymore. LinkedIn has announced that as of March 15, 2013, users may no longer syndicate RSS feeds to groups through LinkedIn. The pros and cons of this move by LinkedIn have been debated. On the positive side, the elimination of RSS feeds to groups means less potential for spamming. A real person has to go in and post an article, potentially stemming the increasingly overwhelming flow of posts to LinkedIn groups. On the other hand, much of this automated content provides valuable information to group members and spurs conversation and debate. Will the richness of group conversations be diminished without the convenience of automated posting? Time will tell †¦ In the meantime, the question remains: How can you send your value-rich content to your LinkedIn groups? One place to look is the LinkedIn Help topic, Anyone have a workaround for the elimination of RSS feeds in groups? Here are some ideas: 1. Post discussions manually to your LinkedIn groups. Manual posting of articles is a technique I have been utilizing all along, and I believe it provides value to my groups and provides me with visibility. I don’t just post the link to a useful article – I post the entire article so that people don’t have to work too hard to read the content. If you post an article to a group, it helps to ask a question to spur discussion, rather than simply post the article. By simply sticking an article on the discussion page, you risk appearing â€Å"spammy† and are less likely to generate worthwhile conversations about your topic. 2. Use HootSuite to post blog entries to your Activity Updates. The HootSuite option requires establishing a HootSuite account if you don’t have one already. After logging in to HootSuite, hover over the launch bar on the left side of your account. Click on Settings RSS/Atom: Click the + sign to add a new feed. You might need to upgrade to a paid account ($5.99/month) to use this feature. Paste your feed URL in the field provided. Then select the social sites you would like the feed to post to. Edit any other preferred options and Save Feed. 3. Post manually to Activity Updates. A simple, free way to share blog articles is to post the link individually to your Activity Updates. If you blog once/week this solution might be the best one for you. You can add links from either your LinkedIn home page or the Activity bar on your profile. You then have the option of sharing the update on LinkedIn and Twitter. Home page image: Profile Activity bar image: Any blog article links you add will appear on your profile in your Activity section (the top section of the profile). Your updates will also appear in LinkedIn Signal, which is a running account of all LinkedIn updates that can be found under the News menu. Here’s a sample: 4. Post your blog under your Publications section. Add the Publications section to your profile if you dont have it already. Then post a live URL that links directly to your blog for anyone who wants to take a look! Do you have more ideas of how to replace the WordPress application or the group RSS feeds? Please share below! If you want more tips on the effective use of LinkedIn, you might like How to Write a KILLER LinkedIn Profile, the #1 best-selling e-book by Brenda Bernstein! Category:Archived ArticlesBy Brenda BernsteinFebruary 25, 2013

Central government advertising campaigns are designed to persuade Essay

Central government advertising campaigns are designed to persuade rather than to inform citizens about policy - Essay Example This essay describes why advertisement campaigns of the Central Government in the UK are persuasive, but not informative. In order to establish the reasons there are 5 are certain examples of the kind of advertising by the Central Government in the UK. This "Central government advertising campaigns are designed to persuade rather than to inform citizens about policy" essay outlines five UK's Government's advertisement and why they are not effective. 1. NHS Anti Smoking: Smoke, and your body takes a beating – The main purpose of this ad would be to inform the people that smoking is bad for their health. It shows us a man who is smoking a cigarette and it seems like he is being beaten very badly by an invisible person (UTalk Marketing 2009). The ad ends with the warning: ‘Smoke, and your body takes a beating.’ But by showing just how drastic an effect smoking can have on one’s body, the campaign ensures that it has the attention of smokers and non-smokers and might be able to convince them to leave the habit, or not take it up in the first place. 2. Change4Life: Me-sized meals – This ad focuses on the rising problem of obesity and its various effects such as cancer, type two diabetes and so on. The problem of obesity begins at the infant stage, when mothers over-feed their young children in the name of ensuring they get enough nourishment, and therefore make them fat at a young age. The ad goes on to convince them to give their children meals that are proportionate to their size, and not serve them grown up portions. (Department of Health 2009). By using a child to convey this message, this ad ensures that the parents get the message, loud and clear. 3. Swine Flu: Going down – Some people need to be reminded of simple things such as you should cover your nose and mouth when you sneeze so you do not spread the germs. (Search For Truth 2009). This ad shows how a simple act such as sneezing and not covering your mouth can infect everyone around you. The ad conveys this message very well by showing the chain reaction one man might set off by sneezing in a public space like an elevator. The best part is when a child offers the ill man a tissue, showing that it’s just that simple. 4. Speed limit: Kill your speed or live with it – Speeding has always been a major concern to every government. This ad is simple and effective. It shows you the consequences of speeding – which you have to live with for the rest of your life. A man sees the dead body of a young boy he has killed because of over speeding, everywhere, all the time (ThinkUK 2009). He ca not do anything to change what he did, he just has to live with it. The ad very cleverly uses the concept of survivor’s guilt and sends a strong message to the audience. 5. Drug Drive TV: Eyes – Everyone reminds people about drunken driving. This ad talks about Drug driving, and how the eyes of a person have an involuntary reaction to drugs, that can be spotted by the policemen (ThinkUKa 2009). It goes on to warn the teenagers that drug driving is a serious offence and has the same consequences as drunken driving. The ad is simple, and effective. And it shows the target that they cannot hide the fact that they are under the influence. Based on the ads described above, it is understandable why the central government’s advertising is more persuasive than informative. All of the causes that have are being advertised – smoking, obesity, swine flu, over speeding, drug driving – are problems that not many take seriously. People are of the opinion that there should be a lot more discipline in the way the government’s finances are used especially when it comes to advertising. In the opinion of Parliament: Select Committee on Communications (2009), ‘advertising should focus on areas when there is a clear public benefit such as safety or public health campaigns’. Thus, it is essential that the government not just get people’s attention and inform them of the consequences