Term paper Essay Example | Topics and Well Written Essays - 1750 words

Term paper - Essay Example It is not a simple task to sum up the framework of present day’s consumer in a singularly described procedure. Not just do consumers' personal requirements show a discrepancy on a case-by-case basis, but also as a collective whole, customers' requirements are growing and have turn out to be a lot more intricate and challenging as compared to previous generations. Businesses are always trying to find techniques to not just meet these high hopes, but also go beyond them. Customers want not only personalized answers to their queries, but are as well trying to find personalization in terms of the approach company and its representatives adopt to take care of them. 2. How do other businesses provide this? Personalized customer service is one of the single most essential factors most organizations fail to notice, although it is the single factor that can in fact create trust with their customers at every step. From the instant they approach the company’s outlet or representat ive to the instant they take delivery of their order, giving personalized customer service will let one’s clients make out that they are the most essential business asset (Barnes, 2000). It does not actually take a lot of creativity to offer this level of service to the clients. Simply think about their opinion. What are their expectations from the company? How do they want to be treated by the company’s representatives? When it is known what is expected from the company, the company should go ahead of it. Do not provide only the smallest levels of service; surpass them on every level of the customer experience. Some of the methods by which other companies are providing personalized customer services are: Computerizing to the extent that is feasible and make it simple to get information regarding the products or services they offer. Offering clients the ability to â€Å"help themselves† gets a lot of the sales stress off and let them come to a decision in their own time. Maintaining stability in customer service from the minute customer places the order to the final follow up, sending them a note following the sale, asking them how they like the performance of the company and if they are happy with the level of service. Offering â€Å"added value† services, for instance, complimentary upgrades or guides. Keeping the clients up to date even after the sale as well as keeping lines of communication open, although not including all the sales publicity every time. Applying a ‘customer first’ environment between the workers and checking that they are following all the way through. Making sure that the staff quickly deals with the complaints. Giving incentive to workers who go that extra mile to think about the customers. This produces an atmosphere of personalized customer service. 3. How have other businesses profited from this? Other businesses are getting profits from personalized customer service in the following ways: Co mpanies start to gain profit from personalized customer service the instant they give their sales team members the power to take decisions on the shop floor. Clients will

Network design paper Coursework Example | Topics and Well Written Essays - 1000 words

Network design paper - Coursework Example RIP is nominated by IETF as one of various other Interior Gateway Protocols (IGPs). RIP works on distance learning vector algorithms while most of other protocols use sophisticated algorithms demanding time as well. (Dean, 2010, p. 274-275) RIP’s routing procedure is that its gateway router transmits complete information of routing table (that includes all the connected hops that are known to the gateway) to its nearest host after every 30 seconds. The neighboring router than pass the same information to its nearest neighbor other than from which it had received this information and process continues until every routers in the network has similar information of the routing paths. This condition is what we called network convergence. For determining distance of the network RIP uses process called hop count. Every hop in the network determines its neighboring hop(s) from routing table information for sending a packet to for a particular destination. Advantages of using RIP in th e network are: For small homogeneous networks RIP is considered as an effective solution. RIP is very easy to understand and configuring. It can be configured on all the routers present. Generally RIP is a loop free routing protocol but has limited scalability of around 15 hop maximum. Introduction to OSPF: Open Shortest Path First (OSPF) is a routing protocol implemented within large autonomous networks. OSPF is nominated by IETF as one of various other Interior Gateway Protocols (IGPs). In a network where OSPF is used, if a router that receives a change in the routing table or identifies a modification in the network without delay multicasts this change information to every other host connected in the network with the intention that every host may have the similar information in the routing table. It only transmits the change that has occurred, not the entire routing table like RIP. It is a robust link-state routing protocol and is the most widely used Interior Gateway Protocol (I GP). It bases information on link-states that take additional network description into consideration. OSPF have functionality of prioritizing the path by assigning metric value to that path. For further dividing the subnets OSPF supports a variable network subnet mask. Advantages of using OSPF in the network are: Quickly responds to the network changes. Sends trigger updates when change occurs in the network. Use cost as metric for giving preference to the paths. It has protocol identifier of 89 in the IP address for OSPF packet identification. Summarizing the solution: As being the administrator of the company and as per the details given to me I know that my network running is RIP on it and has three networks while the merging company has one OSPF running network that means RIP networks outnumber the OSPF network so I do not prefer to change anything on my own network. For example if someone is the administrator of Windows server based sites and a new company is merging having Lin ux operating system. Although everyone knows that Linux has more advantages than windows but still would not feel easy to change my operating system. If to choose change than should also keep in mind that new Service-Level-Agreements, new suppliers, new business processes, new interfaces, etc and staff training as well. Why to this everything is running smoothly already. Our solution could have been a different if and

Functions of Oral Communication

Functions of Oral Communication Communication is an important part of our daily lives. It mainly focusing on interact with any living organisms. We communicate with our self at different ages different time ways. Including with our family, friends, socially and professionally . Oral communication benefits business by providing them an outlet through which to explain to and instruct employees. It can be also used to provide clear direction. affirmation and the ability for leadership to upload company policy and mission. For example as what Carl Rogers (1952) one of the eminent psychologists of all time says. a real communication occurs when we listen with understanding to see the expressed idea and attitude from the other persons point of view, to sense how it feels to him, to achieve his frame of reference in regard to the things he is talking about. Elizabeth Tierney (1998) says, communication as a process which begin when you have a message that you want to deliver to an audience. Your audience receive the message, reacts to it and then responds to your message. That respond may lead you to react and give another message. This process may continue. The message can be an idea, a thought or feeling which we wish to share with others. It also can be shorter or lengthier with a important rules where there is a sender and a receiver. Julia T. Wood (2009) says, communication as a systemic process in which people interact with and through symbols to create and interpret meanings. The important terms are process which is ongoing, continuous and always changing; systemic which happen within a system of interconnected parts that affect each other; symbols which represent things and meanings where any act of communication involves two essential aspects. Joseph Devito (2009) says, that communication take place when one person or more sends and receives message that are distorted by noise, occur within a context, have some effect, and provide some opportunity for feedback with some basic elements. These are context, source-receiver, messages, channels, noise and effects. Communication will successfully if the receiver received the message clearly in any form. See 3.0 1.1 Form, Function and Strategies in Oral Communication In this assignment I will be focusing on the discussion about how form, function and strategies are use in oral communication in the Malaysian context. 1.1.1 Form Form are important in oral communication on how to deliver a message. There proven to be 7 forms . Intrapersonal communication Interpersonal communication Small group communication Public communication Mass communication Corporate communication Intercultural communication 1.1.2 Function We can define function as a function or action or evaluating self act in a conversation. arguments or even self talk. Example : A : do you want to eat roti chanai ? B: i ate nasi lemak The function over here is B is rejecting . 1.1.3 Strategies Specifically focus on oral interaction and interlocutors negotiation behavior for coping with communication breakdowns. Strategies used for the purpose of the communication on how this use represented the extent of discourse in the oral proficiency tests. According to previous research dealing with transcription data analysis, strategies for communication have been listed as achievement and reduction strategies . When the speakers had difficulties expressing an thought or idea, they used strategies to give themselves a time frame to figure out . Example Strategy questionnaire as below : When I need to think of what to sayI use filler such as um.urh, welletc to gain time . When I have difficulty thinking of the right words, I let other say something first so that I use similar words to express my self. When I dont understand othersI request them to repeat those words to make sure my self I understand. 2.0 ORAL COMMUNICATION PROCESS 2.1 In oral communication, information, thoughts and ideas are conveyed via a spoken language in the following ways:- Face-to-face conversations; Meeting; Voice mail messages Teleconferencing; Oral presentations; and Public speaking. 2.2 We have 3 models of communication process where the sender and receiver communication take place . 2.2.1 Linear Model Its invole two people. Its a one-way communication process which require one person to acts on another person. its a straigh forward message transmit from a speaker to a listener . Shannon and Weavers model Laswells (1948) describe how communication works in five question Who said? What? In what channel? To whom? With what effect? 2.2.2 Interactive Model To be very shortFacebook and MSN are the examples of interactive model. This model can be focus as a succesesr for liner model which has greather chances of succesfull communication . 2.2.3 Transactional Model This is a excellant model for face to face communication which takes the effects of noisetimeand systems into consideration. Transactional Model can be define as ongoing and continously changing proess communication. In any form or forms of oral communication ( refer 3.0 )the 3 models and 6 elements are present directly and indirectly. 3.0 Form of oral communication Intrapersonal communication It is communicating your self .A internel dialoge for your self.A self talk most people say. Most of them bypass this process much of their stress in life is from a feeling of not having any control in their lives. Meditation prayer are part of this intrapersonal also. Interpersonal communication A simply any verbal or non verbal message transferred between people. Small group communication Its define as interpersonal communication within 3 or more persons. Communication is an important part of our daily lives. It mainly focusing on interact with any living organisms. We communicate with our self, at different age, different time ways. Including with our though, family, friends, socially and professionally . Oral communication benefits business by providing them an outlet through which to explain to and instruct employees. It can be also used to provide clear direction, affirmation and the ability for leadership to upload company policy and mission. For example as what Carl Rogers (1952) one of the eminent psychologists of all time says, a real communication occurs when we listen with understanding to see the expressed idea and attitude from the other persons point of view, to sense how it feels to him, to achieve his frame of reference in regard to the things he is talking about. Elizabeth Tierney (1998) says, communication as a process which begin when you have a message that you want to deliver to an audience. Your audience receive the message, reacts to it and then responds to your message. That respond may lead you to react and give another message. This process may continue. The message can be an idea, a thought or feeling which we wish to share with others. It also can be shorter or lengthier with a important rules where there is a sender and a receiver. Julia T. Wood (2009) says, communication as a systemic process in which people interact with and through symbols to create and interpret meanings. The important terms are process which is ongoing, continuous and always changing; systemic which happen within a system of interconnected parts that affect each other; symbols which represent things and meanings where any act of communication involves two essential aspects. Joseph Devito (2009) says, that communication take place when one person or more sends and receives message that are distorted by noise, occur within a context, have some effect, and provide some opportunity for feedback with some basic elements. These are context, source-receiver, messages, channels, noise and effects. Communication will successfully if the receiver received the message clearly in any form. See 3.0 1.1 Form, Function and Strategies in Oral Communication In this assignment I will be focusing on the discussion about how form, function and strategies are use in oral communication in the Malaysian context. 1.1.1 Form Form are important in oral communication on how to deliver a message. There proven to be 7 forms . Intrapersonal communication Interpersonal communication Small group communication Public communication Mass communication Corporate communication Intercultural communication 1.1.2 Function We can define function as a function or action or evaluating self act in a conversation, arguments or even self talk. Example : A : do you want to eat roti chanai ? B: i ate nasi lemak The function over here is B is rejecting . 1.1.3 Strategies Specifically focus on oral interaction and interlocutors negotiation behavior for coping with communication breakdowns. Strategies used for the purpose of the communication on how this use represented the extent of discourse in the oral proficiency tests. According to previous research dealing with transcription data analysis, strategies for communication have been listed as achievement and reduction strategies . When the speakers had difficulties expressing an thought or idea, they used strategies to give themselves a time frame to figure out . Example Strategy questionnaire as below : When I need to think of what to say, I use filler such as um.urh, well, etc to gain time . When I have difficulty thinking of the right words, I let other say something first so that I use similar words to express my self. When I dont understand others, I request them to repeat those words to make sure my self I understand. 2.0 ORAL COMMUNICATION PROCESS 2.1 In oral communication, information, thoughts and ideas are conveyed via a spoken language in the following ways:- Face-to-face conversations; Meeting; Voice mail messages Teleconferencing; Oral presentations; and Public speaking. 2.2 We have 3 models of communication process where the sender and receiver communication take place . 2.2.1 Linear Model Its invole two people. Its a one-way communication process which require one person to acts on another person. its a straigh forward message transmit from a speaker to a listener . Shannon and Weavers model Laswells (1948) describe how communication works in five question Who said? What? In what channel? To whom? With what effect? 2.2.2 Interactive Model To be very short, Facebook and MSN are the examples of interactive model. This model can be focus as a succesesr for liner model which has greather chances of succesfull communication . 2.2.3 Transactional Model This is a excellant model for face to face communication which takes the effects of noise, time, and systems into consideration. Transactional Model can be define as ongoing and continously changing proess communication. In any form or forms of oral communication ( refer 3.0 ), the 3 models and 6 elements are present directly and indirectly. 3.0 Form of oral communication Intrapersonal communication It is communicating your self .A internel dialoge for your self.A self talk most people say. Most of them bypass this process much of their stress in life is from a feeling of not having any control in their lives. Meditation prayer are part of this intrapersonal also. Interpersonal communication A simply any verbal or non verbal message transferred between people. Small group communication Its define as interpersonal communication within 3 or more persons. Public communication According to Wikipedia, Public Communication is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence or entertain the listeners . Mass communication A communication thru radio, broadcast news paper to reach the wide population. Corporate communication; Communication that takes place among members of an organization, within that building or organization. Intercultural communication. Communication between people of diverse cultures and ethnicity. A process of exchanging meaningful and unambiguous information across cultural boundaries. I will mainly will be elaborating about Interpersonal communication, Small group communication Public Communication. See below 3.1 Interpersonal communication What is the ONE skill required of almost every job at online career? Basic interpersonal communication such as a good intrapersonal communication, listening, language, emotions, non-verbal communication, communication climate, and others which this skills will make you excellent at being as a good friend, good spouse, good employee and boss. By learning all them and putting them into practice as often as possible to become excellent at interpersonal communication. Interpersonal communication involves a close group of participants such as the everyday conversations you carry on. Interpersonal communication involves face to face encounters which you get the immediate communication. It also includes speeches, general friendly exchanges, arguments and basically anytime you speak to someone. Many variations make interpersonal communication flexibility important for difference circumstances. We use interpersonal communication to learn new information such as when asking questions. Plus, we use it to share information such as when telling a story. Even to define yourself in a speech. We do learn about different cultures and languages through interpersonal communication as well. Interpersonal communication is very indeed important since it develop our self throughout the stages of life.You learn, teach and get an identity. You get so many things to share to others who you are. Basically learn how to pronounce words correctly and to speak properly in certain situation and how to communicate in general. In recent years, interpersonal communication has taken back seat compare to other forms since more people are in to using social networks to exchange information and contacts. Basically develop your interpersonal communication skills for success at work and at home. 3.2 Small group communication Interpersonal communication define as within 3 or more persons. People join groups for variety of reasons. Some group members are motivated by task concerns and others are motivated by interpersonal attraction to other group of members. There is a phrase, the whole is greater than the sum of its parts , which also refers to group synergy. A group synergy refers to the idea that two heads or more are better then one. A group communication will increase the ability to perform more and multiple work which provide encouragement and support to its members within a project .This may lead to promote the interpersonal relationships between the group members. Individuals often join a team or group to meet their interpersonal needs. Self Control is needed to exercise leadership and prove ones abilities. Some person do not want to be a leader. So, group communication is the necessary control over aspects of their lives.Take note that groups are an excellent way to make friends We can split group communication into various types of groups. Social Groups This group is predominantly social in their orientation such as families and social clubs. Basically its provide for our safety and solidarity needs and they help to develop self-esteem. Work Groups This group work to complete a particular task. Their expertise is counted to full fill the mission or task. There are several work groups such as workplaces, campus organizations or juries. An example of this will be assembly line which each worker performs tasks to build a complete car. A group members must be able to communicate freely and openly with all of the other members of the group. A group must have a common purpose or goal so that they must work together to achieve that goal. Basically a goal bring the team together. 3.3 Public Communication According to Wikipedia, Public Communication is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence or entertain the listeners . Skill in public speaking is important. No matter what your career choice, most collage graduates enter occupations that require some form of speaking before groups.Culture affects the way people use, present and regards public speaking. Public Communication usually dificult for most people and effective public speaking is a skill which must be learned. Not only do you listen in person, but receive information via technology. We hear speeches on television and radio.The basic components of public communication process are the source and the code, perceptions and attitudes, message, channel, receiver, feedback, noise and environment . Audience awarness is very important when its comes to public communication .Its the ability to ensure that your communication level is interactive towards the listeners. Self-centered is very importand. Public comunication can be define as public speaking as well. It can consider as fear for most of the people. But with proper preparation, anyone can make it happen. Few tips to be a good public communicator or public speaker. Dress for success. Be with good packaging such as dress code. Better to overdressd than undredressed. It definatly will enchance your image. Prepare a great intro and closing. Practice till you even can say them forward and backward. A great start with some humor or short story will definatly works. Try to filter out the ah ,Mmmm the presentation. It will annoy or will definalty will give uncomfertable reaction to the audience. To skip this try to join the local Toastmasters international club. Try to build your presentation in to an easy format to follow. Flip chat with key point works better on this .A handouts where participants can follow the topic that you will cover will works as well. Time is the most important element in public communication. Sharp with point with proper timing will always lead to a great opening and ending. Rehearse as much as you can. Always keep eye contact with the audience. Try to find some smiling audience. Move from one to one. Its a rewarding expriences when its comes to public communication. Its boots everything up. 4.0 Conclusion Oral communication is the most important component in any area such as business, relationship, family, work and etc. Without it interaction is almost imposible. Oral communication skills are crucial in handeling with others, and this is proven in any situation. As we in malaysia, there are some example of our everyday oral communication as Manglish . Originated from English, malay, hokkian, mandarin and tamil. We intend to add Lah in all the words as below. Come one lah, see how lah and etc. Got or not Means, do you have it ? When ah? Who ah? Where ah? in rising ahs mean respectively When? Who? Where? It noted that we shoud start a good proper words to correct us for a better future with better oral language in communication. Public communication According to Wikipedia, Public Communication is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence or entertain the listeners . Mass communication A communication thru radio, broadcast news paper to reach the wide population. Corporate communication; Communication that takes place among members of an organization, within that building or organization. Intercultural communication. Communication between people of diverse cultures and ethnicity. A process of exchanging meaningful and unambiguous information across cultural boundaries. I will mainly will be elaborating about Interpersonal communication, Small group communication Public Communication. See below 3.1 Interpersonal communication What is the ONE skill required of almost every job at online career? Basic interpersonal communication such as a good intrapersonal communication, listening, language, emotions, non-verbal communication, communication climate, and others which this skills will make you excellent at being as a good friend, good spouse, good employee and boss. By learning all them and putting them into practice as often as possible to become excellent at interpersonal communication. Interpersonal communication involves a close group of participants such as the everyday conversations you carry on. Interpersonal communication involves face to face encounters which you get the immediate communication. It also includes speeches, general friendly exchanges, arguments and basically anytime you speak to someone. Many variations make interpersonal communication flexibility important for difference circumstances. We use interpersonal communication to learn new information such as when asking questions. Plus, we use it to share information such as when telling a story. Even to define yourself in a speech. We do learn about different cultures and languages through interpersonal communication as well. Interpersonal communication is very indeed important since it develop our self throughout the stages of life.You learn, teach and get an identity. You get so many things to share to others who you are. Basically learn how to pronounce words correctly and to speak properly in certain situation and how to communicate in general. In recent years, interpersonal communication has taken back seat compare to other forms since more people are in to using social networks to exchange information and contacts. Basically develop your interpersonal communication skills for success at work and at home. 3.2 Small group communication Interpersonal communication define as within 3 or more persons. People join groups for variety of reasons. Some group members are motivated by task concerns and others are motivated by interpersonal attraction to other group of members. There is a phrase, the whole is greater than the sum of its parts , which also refers to group synergy. A group synergy refers to the idea that two heads or more are better then one. A group communication will increase the ability to perform more and multiple work which provide encouragement and support to its members within a project .This may lead to promote the interpersonal relationships between the group members. Individuals often join a team or group to meet their interpersonal needs. Self Control is needed to exercise leadership and prove ones abilities. Some person do not want to be a leader. So, group communication is the necessary control over aspects of their lives.Take note that groups are an excellent way to make friends We can split group communication into various types of groups. Social Groups This group is predominantly social in their orientation such as families and social clubs. Basically its provide for our safety and solidarity needs and they help to develop self-esteem. Work Groups This group work to complete a particular task. Their expertise is counted to full fill the mission or task. There are several work groups such as workplaces, campus organizations or juries. An example of this will be assembly line which each worker performs tasks to build a complete car. A group members must be able to communicate freely and openly with all of the other members of the group. A group must have a common purpose or goal so that they must work together to achieve that goal. Basically a goal bring the team together. 3.3 Public Communication According to Wikipedia, Public Communication is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence or entertain the listeners . Skill in public speaking is important. No matter what your career choice, most collage graduates enter occupations that require some form of speaking before groups.Culture affects the way people use, present and regards public speaking. Public Communication usually dificult for most people and effective public speaking is a skill which must be learned. Not only do you listen in person, but receive information via technology. We hear speeches on television and radio.The basic components of public communication process are the source and the code, perceptions and attitudes, message, channel, receiver, feedback, noise and environment . Audience awarness is very important when its comes to public communication .Its the ability to ensure that your communication level is interactive towards the listeners. Self-centered is very importand. Public comunication can be define as public speaking as well. It can consider as fear for most of the people. But with proper preparation, anyone can make it happen. Few tips to be a good public communicator or public speaker. Dress for success. Be with good packaging such as dress code. Better to overdressd than undredressed. It definatly will enchance your image. Prepare a great intro and closing. Practice till you even can say them forward and backward. A great start with some humor or short story will definatly works. Try to filter out the ah ,Mmmm the presentation. It will annoy or will definalty will give uncomfertable reaction to the audience. To skip this try to join the local Toastmasters international club. Try to build your presentation in to an easy format to follow. Flip chat with key point works better on this .A handouts where participants can follow the topic that you will cover will works as well. Time is the most important element in public communication. Sharp with point with proper timing will always lead to a great opening and ending. Rehearse as much as you can. Always keep eye contact with the audience. Try to find some smiling audience. Move from one to one. Its a rewarding expriences when its comes to public communication. Its boots everything up. 4.0 Conclusion Oral communication is the most important component in any area such as business, relationship, family, work and etc. Without it interaction is almost imposible. Oral communication skills are crucial in handeling with others, and this is proven in any situation. As we in malaysia, there are some example of our everyday oral communication as Manglish . Originated from English, malay, hokkian, mandarin and tamil. We intend to add Lah in all the words as below. Come one lah, see how lah and etc. Got or not Means, do you have it ? When ah? Who ah? Where ah? in rising ahs mean respectively When? Who? Where? It noted that we shoud start a good proper words to correct us for a better future with better oral language in communication.

Insulin-Dependent Diabetes :: Health Medicine Essays

Insulin-Dependent Diabetes ******REMINDER****** The information contained in the Rare Disease Database is provided for educational purposes only. It should not be used for diagnostic or treatment purposes. If you wish to obtain more information about this disorder, please contact your personal physician and/or the agencies listed in the "Resources" section of this report. Insulin-dependent Diabetes is a disorder in which the body does not produce enough insulin and is, therefore, unable to convert nutrients into the energy necessary for daily activity. The disorder affects females and males approximately equally. Although the causes of insulin- dependent diabetes are not known, genetic factors seem to play a role. Normally, sugars and starches (carbohydrates) in the foods we eat are processed by digestive juices into glucose. Glucose circulates in the blood as a major energy source for body functions. Its use is regulated primarily by insulin, a hormone produced by the pancreas gland (located behind the stomach). In the person with diabetes, there is a malfunction in the production of insulin. There are two main types of diabetes: Type I or Insulin-Dependent and Type II or Noninsulin- Dependent. The insulin-dependent type of diabetes generally has onset during childhood or adolescence, though it can occur at any age. Because the pancreas supplies little or no insulin in this disease, daily injections of the hormone and a controlled diet are necessary to regulate blood sugar levels. Insulin is generally effective in preventing glucose buildup, but it is a treatment and not a cure for diabetes. The onset of Insulin-Dependent Diabetes begins with frequent urination, extreme thirst, constant hunger, and unexplained weight loss. Because people with Type I Diabetes lack sufficient insulin, glucose accumulates in the blood to levels too high for the kidneys to excrete. In an effort to remove the excess sugar, the kidneys excrete

Benefits of Organic Food Essay

Organic food, once only found in health food stores, is now a consistent element at local supermarkets. So what is the difference between a conventionally grown apple and an organic one? The answer is in the way the crop is grown and what it is and is not exposed to. In order to be labeled â€Å"organic† the farmer who grew it used renewable resources and conservation of soil and water methods. Also, organic farmers do not use conventional pesticides or weed killers, which may contain synthetic ingredients or sewage sludge. According to Fisher, â€Å"Sewage sludge from municipalities’ waste may contain heavy metals and toxins . . . † (1). Rather, organic farmers use sophisticated crop rotations, spread mulch and manure, and even hand pull weeds to keep them away. Instead of applying pesticides, they use beneficial insects and birds or traps to keep pests from harming the crop. The organic apple at the grocery store was never exposed to pesticides, chemicals, additives or preservatives. Pesticides may cause harmful effects to the nervous system and mild skin and eye irritations. Chemicals used in additives and preservatives may disrupt the natural rebuilding of cells and your resistance to disease diminishes after continued exposure to these chemicals according to Lagerquist. According to the USDA, instead of these harmful ingredients, the organic apple has higher levels of minerals, vitamin C and antioxidants. Vitamin C is helpful in protecting your immune system, decreasing cardiovascular disease and promotes healthy skin. Antioxidants protect cells against free radicals that create destructive processes in the cells. Besides being beneficial to your health, organic food has a positive impact on the environment. Farming organic food allows for less groundwater to become contaminated that in the process of farming conventional crops. This is because organic crops are never exposed to harmful chemicals that can seep into the ground and infect our groundwater. This absence of chemicals in the ground water also means that the quality of the soil is greater. When the soil is not exposed to chemicals such as pesticides and insecticides, it is able to be of better quality. With better soil quality, comes stronger crops for years to come. Another benefit to the environment is that organic crops increase biodiversity. Biodiversity is created because the absence of chemical inputs creates a habitat suitable for wildlife. Also, because there is no insecticides used farmers of organic farms are forced to use natural pest control methods. This means that to control one type of pest, the famer has to bring in other pests to kill it, creating a diverse farm. Organic farms also do not use synthetic fertilizers, so one way to keep the soil up is to bring in different types of worms, arthropods, and microbes. These animals stabilize and detoxify soil. Organic farming also helps the environment by using conservation methods. Organic farms are planted where the crops could grow naturally, instead of clearing away land for the purpose of planting there. They also conserve soil by not only planting the crop, but also planting other vegetation where there are places crops are not growing to make sure the topsoil does not get blown away by the elements. Crop rotating is also used. This is when the farmer plants more than one crop in the same place. For example, one year the farmer might plant corn in field, but the next year he plants beans. This process of crop rotation increases the soils productivity and reduces need for farm land. Organic farmers do not use harmful fertilizers. Instead, they take advantage of reusable waste options. These options include human waste and waste from the farm animals. These natural fertilizers do not contain harmful ingredients and it also allows farms to ‘go green’ in a sense that the waste is not going elsewhere. Another environmentally-friendly practice that organic farmers use is tilling. Tilling stirs up the topsoil of farms and makes it so that the soil does not become compact. Compacted soil can result in soil that is unable to create a run-off surface. If this happens, the water will be unable to seep into the soil and irrigate the crop. Tractors passing over soil can cause this compaction to occur, which is why tilling is a more effective way to stir up the soil. And as a bonus, tilling can help get rid of weeds, so it is a win win. Pesticides and preservatives are not only harmful to human beings, but they are also harmful to our environment and ecosystems. Pesticides used in organic farming may run-off and contaminate nearby bodies of water. If enough contaminated run-off from pesticides and artificial fertilizers get into water, it is able to poison animals and fish that live there. According to Raloff, recent studies have demonstrated that exposure to hormones has a substantial effect on the gender and reproductive capacity of fish, throwing off the natural cycle, (1). This is not only harmful to the animals that live there, but if enough fish are dying because of poisoned run-off, the fish industry could suffer and it will affect humans as well. The same chemicals that poison bodies of water could seep into our groundwater and affect the well water we drink and use daily. This does not happen with organic farming, because no chemicals are ever sprayed on the fields and there is much more run off because of tilling practices. Organic farming does not only include crops. There is also organic eggs and meat produced by livestock raised on organic farms. During normal farming of animals, conventional farmers use medications, hormone shots, and antibiotics to promote the health and growth of the animals on their farm. On these conventional farms, animals are forced to be crowded together in dirty, indoor spaces. The living conditions make it necessary for these animals to receive regular medication to fight of diseases that may be caused by their poor living conditions. Because so many animals are crowded together, their manure accumulates rapidly and for convenience for the farmer, is sometimes poured into lagoons which can leak into local water sources and may contaminate our water. Scientists are studying the question that if humans eat hormones found in the meat of animals injected with hormones, if it can affect our human hormones the same way it affects the animal it was injected into. â€Å"Scientists believe about two-thirds of American cattle raised in for slaughter today are injected with hormones to make them grow faster and America’s dairy cows are given a genetically-engineered hormone .. . to increase milk production,† (Raloff, 1). These injected hormones are also a scare because if the animal is digesting them, it means that these chemicals are also in their manure, which is spread on the fields of crops we eat and may be dangerous. Not only could it affect the crop, but also the topsoil, and in turn the groundwater. And again, if it gets into a water source, it has the opportunity to harm the aquatic life living there. In one case, cattle injected with artificial growth hormones revealed serious health problems. These included deformed calves and an increase of a bacterial infection in the udder. In order to treat the infected cows, it needed antibiotics and eventually became reliant on them. Cattle are often forced to produce so much milk that they cannot keep up the nutrients they are losing in the milk and the amount they are given in their food. This imbalance causes them to become malnourished and it makes it easier for them to get more diseases. This type of mistreatment and malnutrition does not happen on organic farms. Healthy plants and animals are more disease resistant. This fact means that as long as the plants and animals are kept clean and healthy, there is little to no need for use of antibiotics or medications. Organic farmers keep the facilities clean to reduce the amount of diseases caused by poor living conditions. Organic farmers allow livestock to live in outdoor conditions with plenty of grazing room. This extra room can greatly decrease the number of diseases in the livestock because they won’t be crowded together to closely. On a conventional farm, livestock is kept indoors and fed possibly unhealthy grains made to make them grow. This is not the case on organic farms. Livestock is kept on a balanced diet and fed using a rotational grazing process. Rotational grazing means that once the livestock has eaten all the grass and vegetation from one field, the farmer will move them to another to allow the vegetation to grow back. This helps maintain the health of the farmland and also keeps the livestock happy by keeping them in an area with enough food, if the livestock is well fed, there is less of a chance that it will get sick as well. If livestock are kept healthy, there is no reason to give it medications, which may not be healthy for the consumer. Organic foods are never bioengineered. Bioengineered foods are foods that are manipulated through their DNA to have traits that are desired. For example, many foods are bioengineered to be resistant to insects, herbicides, and diseases. These crops may seem like a good idea, but many have wondered if these genetically altered crops could be harmful to humans. Crops resistant to bugs and weeds have caused Mother Nature to fight back with â€Å"superbugs† and â€Å"superweeds†, bugs and weeds that have evolved to overcome genetically altered plants. Cases like this cause scientists to turn it up a notch and create a new crop that can defeat the â€Å"supers†. But when is enough enough? Soon the weeds and bugs could become resistant to every type of herbicide resistant plant. There are many health scares associated with bioengineered foods. One is that if a gene is injected into a crop to make it have a more desirable trait, this gene may cause an unexpected danger to the consumer. One such danger is allergic reactions. For example . . . â€Å"bean plants that were genetically modified to increase cysteine and methionine content were discarded after the discovery that the expressed protein of the transgene was highly allergenic† (Villano, 1). Sometimes these dangers can be detected before it is introduced into the public, but sometimes it is not found until several people are affected. Another health risk concerned genetically engineered foods is that for most plants, it is simple to tell that the genetic altering caused an unusual problem in the crop, but in some cases, this is not easily seen. If it is a very obvious problem, the crop may be discarded immediately based on the appearance. However, if the genetic altering caused a problem in low or uneasily seen genes, it may become a problem for the consumer especially if the mutation is in the edible portion of the plant. Again, most of the time these problems would be detected before it is presented to the public, but it may not always be found that soon. This is a very dangerous risk to take. In addition to not being bioengineered, organic food is never exposed to radiation. Food irradiation is frequently used on conventional food because ionizing radiation is can be used to kill bacteria and other germs that may be found in certain foods. These conventionally grown foods are passed through radiation waves on a convention belt. This type of radiation attacks the unwanted organism’s DNA beyond its ability to repair. It can also be used to stop the natural ripening process of fruit in order to prolong the food’s shelf life, and it can be helpful in managing bacteria and other harmful organisms There is much criticism about ionizing radiation. One concern is that irradiation may disguise spoiled food by means of altering the natural growth process of the food. The radiation prolongs its shelf life, but there is reason the food has an expiration date. Some believe that the natural decay of food should not be tampered with. Another scare to some critics is that these chemical changes may not be healthy for the consumer. There are many regulations and inspections in food plants that use irradiation practices, but many critics believe that there is not enough extensive research done of the subject. Critics have several arguments against food irradiation. They argue that food preservation techniques are inefficient because it is unable to undo food spoilage that happened before the radiation treatment. This means that the food is ‘stuck’ in a certain stage of maturity that may not be ideal for the consumer. Another argument is that the radiation process, while getting rid of unwanted organisms, may also remove nutrients that are vital or helpful for the consumer. There are several risks associated with buying conventional foods. These foods may contain pesticides, chemicals, additives, or preservatives that are not natural and may be very harmful for the consumer. When buying organic food, there is never a risk of ingesting any of these harmful substances. Organic farmers use only natural methods of keeping insects, diseases, and weeds away to unsure safety for the consumer. Unlike conventional farms, organic farms are more diverse, more conservative, and use reusable and environmentally friendly practices to keep the earth in good physical shape for years to come. Instead of being concerned with convenience, organic foods focus on health. There are never artificially introduced hormones, sewage sludge, bioengineering, or ionizing radiation exposed to organically grown foods. The most disturbing fact about conventionally grown foods that is that little has been tested in the procedures used to grow the food conveniently. It is not proven that food exposed to radiation, bioengineering, pesticides, herbicides, medications, hormones and antibiotics given to livestock are harmless to humans. Many critics believe that these practices could cause extreme damage to humans in the future if it is not tested more thoroughly. So why not play it safe? Organic foods have none of these health risks and actually have higher levels of minerals, Vitamin C, and antioxidants.

Mkt 421 Week 3 Learning Team Submission

Starbucks has a specific target audience for the company’s soup line. According to â€Å"Who Is Starbucks' Target Audience? † (2012), â€Å"This audience is adult male and adult females from the ages of twenty-five to forty years old. This is approximately half of Starbucks total business† (para. 3). The company has another large target market audience. According to â€Å"Who Is Starbucks' Target Audience? † (2012), â€Å"Starbucks’ second largest target market is forty percent of its business. This audience is between the ages of eight-teen to twenty-four† (para. 4).This helps the company to target a mature audience that will appreciate the wholesome goodness of the company’s soup line. One potently large target market the soup line will open up is catering business lunches. This will open up corporate America to the value that Starbucks presents. This corporate customer will not only purchase soup, but will also be able to purchase c offee with the order. This audience already consumes the company’s’ coffee, but goes elsewhere for their meal plans. This is also an attempt to gain customers from fast food establishments that would like a more upscale dining experience.This experience along with the other things like internet access is what Starbucks offers its customers. Who Is Starbucks' Target Audience?. (2012). Retrieved from http://smallbusiness. chron. com/starbucks-target-audience-10553. html It might be argued that Starbucks is no more than a fast food company paralleling such chains as McDonalds, Wendy’s, and Taco Bell. The company appears to provide the same basic service customers expect from a fast food giant. One sharp marketing contrast however, consistently has Starbucks standing out far above the others.Starbucks Corporation counts on the same customers visiting their local stores daily and sometimes multiple times in a day. Most fast food chains cannot typically tout such a cl aim. Starbucks’ customer base is not necessarily specific to age, gender, or cultural origin. Starbucks customers are those who buy-in to the sophisticated image of the â€Å"Siren,† and all she represents. Many Americans have always loved good coffee and coffee drinking as a social event. Starbucks capitalizes on this tradition and caters to the coffee house crowd.In the minds of many, coffee houses represent a rather bohemian genre of artists, poets, and scholars. Starbucks customers know there is a bit of the coffee house crowd in all of us. The company markets a sense of social freedom that has timeless appeal. Starbucks customers like the feeling of exclusivity that being a Starbucks customer provides. Knowing the quirky Starbucks language is an example that is exclusively Starbucks. Starbucks language is a kind of mix of Italian and English. For example, beverage preparers are referred to as â€Å"baristas. Beverage titles like â€Å"caramel macchiato,† a nd â€Å"Triple, Vente, no foam, three Splenda, skinny, latte,† are fun to say and make the customer feel worldly and sophisticated. Ordering the exclusively Starbucks â€Å"frappacino† satisfies that strange attraction Americans seem to have toward all things European; never mind that the trademarked word frappacino is not a real word in any language. In addition, Starbucks customers value time and are often master jugglers and multitaskers. Schedules that often overlap career, academics, and family needs are common among Starbucks customers.The new, â€Å"Cup of Comfort† line of gourmet soups provides customers a way to grab a healthy bite of lunch or dinner without interrupting an already busy day. Soccer mom can swing through the drive through so little Bobby or Jennifer can eat a healthy meal before practice and mom can get a quick boost to keep her going. â€Å"Cup of Comfort,† adds an appealing element to the Starbucks menu and satisfies a need for something substantial and healthy in customers’ diets during an afternoon or evening visit to this favorite gathering place.